Christmas Card Boxes
Commissioned by Little Miss Macarons, I designed two illustrated sleeves for macaron gift boxes and loop animations for social media in celebration of Christmas 2020.
(Created with Procreate and Illustrator; photographs by Little Miss Macarons and Justin Law)
Social Media Ads
As part of Little Miss Macaron’s ad campaign on Facebook and Instagram, I created two loop animations to compliment the box designs with coordinating narratives.
“Gift a playground for the senses”
“Time stops for tenderness”
Design Details
Whoever the recipient may be, a Christmas present usually intends to bring joy in the form of a surprise with some kind of wrapping. For most other products, we expect packing to be protective and allow easy access to the contents. With gifts, the unwrapping process, while effortful, is part of the gift experience where the user is primed with anticipation before reaching the contents of the present. I believe it is this process of discovery that makes a present more delightful and personalised. With this in mind, I set out to evoke a similar feeling through crafting the following details:
Greeting card reveal mechanism
Simple cover paired with busy interior to enhance surprising effect
Space for corporate clients to customise greetings
Colour cohesive branding